Exclusive: FirstCry in talks with parenting platform mycity4kids for buyout

Untitled-2Online baby care retailer FirstCry is in talks with parenting platform mycity4kids for an acquisition, a person close to the development told Techcircle.in. Pune-based Brainbees Solutions Pvt. Ltd, which runs FirstCry, is learnt to have completed several rounds of discussions with Delhi-based Just4kids Services Pvt. Ltd, which operates mycity4kids. Techcircle.in couldn’t ascertain the value of […]

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Flipkart to launch offline stores to reach out to users in smaller cities

VCCircle_Flipkart8India’s largest e-commerce venture Flipkart is mulling over launching physical stores in smaller cities to attract more customers. Under its new project that it internally calls ‘assisted commerce’, Flipkart wants to cement its position as the preferred online retailer even in the remote cities of the country through planned brick-and-mortar stores, to double its user […]

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Pure-play ecommerce model is not sustainable, says FirstCry’s Supam Maheshwari

Supam Maheshwari, CEO & Founder, FirstCryFirstCry founder Supam Maheshwari is not resting on his laurels after creating the largest omni-channel baby care firm in the country. He is planning to unveil a private label and also bring a few global brands to India. In an exclusive chat with Techcircle.in, 42-year-old Maheshwari says omni-channel is only model which can be sustainable […]

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FirstCry relaunching Goodlife as flash-sales site for baby products

Pune-based BrainBees Solution Pvt Ltd, which runs hybrid online-offline baby and kids retailer FirstCry.com, is relaunching Goodlife.com after pivoting its business model from a personal care and home products etailer to a flash sales site for baby products, a person privy to the development told Techcircle.in. The company had shut down Goodlife in 2013. It […]

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