Housejoy FY16 losses widen 20-fold on higher ad spend, employee costs

home_feHome services startup Housejoy’s revenue rose nearly 32 times in FY16, but losses also went up 20-fold as employee costs soared and the company spent more on advertising and promotions. The company, run by Sarvaloka Services On Call Pvt. Ltd, reported total revenue of Rs 17.1 crore against Rs 54.43 lakh in the previous year, […]

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Why home services startups are finding it difficult to get customers

home_feUntil last year, a new startup was springing up in the on-demand home services space every few days, riding on the convenience and instant access that the smartphone provided. These startups promised to send reliable service professionals for every kind of work that an Indian home required – plumbers, electricians, wedding photographers, fitness instructors, home […]

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Managing unit economics in laundry is a challenge, says Housejoy’s Chatterjee

Amazon-backed Housejoy, run by Sarvaloka Services On Call Pvt Ltd, is one of the many hyperlocal startups that have come up in the country in the last couple of years. Starting with 40-50 jobs per day, the company has scaled up to handle more than 4500 jobs on a daily basis today. The startup provides […]

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Home services startup Housejoy acquires fitness startup Orobind

Housejoy-OrobindBangalore-based Sarvaloka Services On Call Pvt Ltd, which operates home services marketplace Housejoy, has acquired at-home personal fitness tech startup Orobind Fitness Technologies Pvt Ltd for an undisclosed amount in an all-stock deal. The deal would give Housejoy a much-needed push to be the largest player in the overall wellness category, claimed the company, declining […]

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Housejoy buys on-demand laundry services firm MyWash

HousejoyBangalore-based Sarvaloka Services On Call Pvt Ltd, which operates home services marketplace Housejoy, has acquired on-demand laundry services provider MyWash for an undisclosed amount. The deal would make Housejoy the largest player in India’s organised on-demand laundry services space, the company claims. The core team of MyWash would join Housejoy as part of the transaction. Launched […]

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Housejoy raises $22.4M from Amazon, others

Housejoy2Home services marketplace Housejoy, run by Sarvaloka Services On Call Pvt Ltd., has raised Rs 150 crore ($22.4 million) in a Series B round of funding from a group of investors led by e-commerce giant Amazon, it said on Wednesday. Other investors who participated in this round include Temasek’s venture arm Vertex Ventures, Qualcomm and […]

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Housejoy ropes in ex-Flipkart VP as CEO

Bangalore-based Sarvaloka Services On Call Pvt Ltd that operates Housejoy, a home services marketplace, has roped in Flipkart’s Saran Chatterjee as CEO. Chatterjee is expected to enhance Housejoy’s plans to move to more cities and services. Before joining Housejoy, Chatterjee was with Flipkart as VP of Product Management and a key part of Flipkart’s leadership […]

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