Why startups are making a beeline for the online-to-offline space

1: Praveer Kochhar (Shouut), 2 & 3: Co-founders Satish Mani & Manish Chopra (Little), 4 & 5: Co-founders Samik Sarkar & Shashank Agnihotri (Zakoopi), 6 & 7 & 8: Co-founders Amit Koshal, Rishi Batra, Amit Sharma (Fashalot), 9: Danish Ahmed (Shopsity)End-of-season sales were once known for eager shoppers lining up at store doors early in the morning to get the best bargains. In the last couple of years, however, the crowds have thinned out. Customers now prefer to buy online, attracted by the frequent discounts offered by e-commerce stores. It is to lure back the […]

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Why startups are making a beeline for the online-to-offline space

1: Praveer Kochhar (Shouut), 2 & 3: Co-founders Satish Mani & Manish Chopra (Little), 4 & 5: Co-founders Samik Sarkar & Shashank Agnihotri (Zakoopi), 6 & 7 & 8: Co-founders Amit Koshal, Rishi Batra, Amit Sharma (Fashalot), 9: Danish Ahmed (Shopsity)End-of-season sales were once known for eager shoppers lining up at store doors early in the morning to get the best bargains. In the last couple of years, however, the crowds have thinned out. Customers now prefer to buy online, attracted by the frequent discounts offered by e-commerce stores. It is to lure back the […]

Read more