Myntra set to invest in 10 fashion brands with accelerator programme

For-Myntra-Story-TC_Shah-JunaidFlipkart-backed fashion e-tailer Myntra is set to sign term sheets with 10 domestic brands and get them aboard its recently launched Brand Accelerator programme, a top company official told VCCircle. “We have already closed term sheets with three of them and will soon complete it with the rest. Many more are at the conversation stage” […]

Read more

Myntra and Jabong to integrate back end and logistics functions

myntra_feFlipkart-backed Myntra and Jabong will share the same logistics infrastructure by bringing together their back end and supply chain functions, a report in a financial daily stated. “Myntra logistics will also be one of the partners for Jabong which already uses Ekart for shipping,” The Economic Times quoted Gunjan Soni, head of Jabong and chief […]

Read more

Myntra launches first offline store in Bengaluru to push private label brand

Myntra launches first offline store in Bengaluru to push private label brandNearly seven months after Myntra announced its intent to go offline, the Flipkart-backed online fashion and lifestyle e-tailer has launched its first offline store in Bengaluru. The 4,000 sq ft store, which will be open to the public tomorrow, would be an exclusive store for what Myntra claims to be its biggest as well as […]

Read more

Myntra crosses $1 bn in annualised GMV run rate

Flipkart-backed owned Myntra claims to have crossed $1 billion run rate in annualised gross merchandise value (GMV) in July 2016, making it the biggest ever month by sales for the fashion e-tailer. In a media briefing, the company said the new milestone is propelled by the growth of its private labels, increased contribution of international […]

Read more