O2O marketing platform The BlueBook gets $500K from IAN, LetsVenture, others

For-The-Bluebook-Story-TC_bread-food-restaurant-people_feBengaluru-based online-to-offline (O2O) marketing platform The BlueBook has raised a $500,000 (Rs 3.39 crore) in a seed round of funding led by Indian Angel Network (IAN), it said in a statement. Srinubabu Gedela (chief executive, OMICS International), Avinash Vashistha (founder, Tholons Capital and former ‎chairman and country managing director of Accenture) and Rajiv Mehta (chief […]

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Fashion portal Fynd launches omni-channel in-store product ‘Fynd Store’

City-walk-by-shah-junaid-(5)Mumbai-based Shopsense Technologies Pvt Ltd, the company which operates fashion e-commerce platform Fynd, has announced the launch of an omni-channel in-store product ‘Fynd Store’, in its bid to connect online and offline retail seamlessly. Brands typically keep only about 40% of available stock in a normal sized store, but often lose 10-15% of the sale […]

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Exclusive: O2O startup Shopsity shuts down; founder joins Paytm

Danish AhmedYebhi.com co-founder Danish Ahmed’s second venture—Shopsity—also seems to have fizzled out. Shopsity followed an online-to-offline (O2O) retail model and connected customers to fashion retailers in their vicinity. Its website and app are no longer working. Moreover, according to Ahmed’s LinkedIn profile he has joined mobile wallet and e-commerce firm Paytm as vice president of O2O […]

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Why startups are making a beeline for the online-to-offline space

1: Praveer Kochhar (Shouut), 2 & 3: Co-founders Satish Mani & Manish Chopra (Little), 4 & 5: Co-founders Samik Sarkar & Shashank Agnihotri (Zakoopi), 6 & 7 & 8: Co-founders Amit Koshal, Rishi Batra, Amit Sharma (Fashalot), 9: Danish Ahmed (Shopsity)End-of-season sales were once known for eager shoppers lining up at store doors early in the morning to get the best bargains. In the last couple of years, however, the crowds have thinned out. Customers now prefer to buy online, attracted by the frequent discounts offered by e-commerce stores. It is to lure back the […]

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Why startups are making a beeline for the online-to-offline space

1: Praveer Kochhar (Shouut), 2 & 3: Co-founders Satish Mani & Manish Chopra (Little), 4 & 5: Co-founders Samik Sarkar & Shashank Agnihotri (Zakoopi), 6 & 7 & 8: Co-founders Amit Koshal, Rishi Batra, Amit Sharma (Fashalot), 9: Danish Ahmed (Shopsity)End-of-season sales were once known for eager shoppers lining up at store doors early in the morning to get the best bargains. In the last couple of years, however, the crowds have thinned out. Customers now prefer to buy online, attracted by the frequent discounts offered by e-commerce stores. It is to lure back the […]

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How Danish Ahmed is trying to turn the tables on e-commerce with Shopsity

VCCircle_Danish-AhmedDanish Ahmed does not believe that brick-and-mortar stores need to see the internet as an adversary. At a time when e-commerce seems to be luring customers with discounts and deals, especially in the metros, he says that the internet can be the biggest ally of offline retailers. And he is on his way to prove […]

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