Myntra launches first offline store in Bengaluru to push private label brand

Myntra launches first offline store in Bengaluru to push private label brandNearly seven months after Myntra announced its intent to go offline, the Flipkart-backed online fashion and lifestyle e-tailer has launched its first offline store in Bengaluru. The 4,000 sq ft store, which will be open to the public tomorrow, would be an exclusive store for what Myntra claims to be its biggest as well as […]

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Flipkart, Amazon to bet big on fashion in 2017

TC-lead-flipkartIndian e-commerce heavyweights Flipkart and Amazon India are aggressively focusing on the high-margin fashion segment as they aim for profitability in the long run. Both Amazon India and Flipkart are expanding their private labels in addition to exploring more exclusive brand partnerships to open up more revenue opportunities in fashion, one of the fastest growing […]

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Myntra crosses $1 bn in annualised GMV run rate

Flipkart-backed owned Myntra claims to have crossed $1 billion run rate in annualised gross merchandise value (GMV) in July 2016, making it the biggest ever month by sales for the fashion e-tailer. In a media briefing, the company said the new milestone is propelled by the growth of its private labels, increased contribution of international […]

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