M&M enters intra-city logistics aggregation with SmartShift

Mahindra3Mahindra & Mahindra has launched an intra-city logistics marketplace to connect cargo owners with transporters. Christened SmartShift, the new digital platform will first go live in Mumbai followed by other cities, M&M said in a press statement. M&M claims that it is India’s first conglomerates to initiate a digital mobility platform that’s ‘completely under its aegis’. It may be noted that a bunch of tech startups have joined the business of connecting last mile logistics services providers for intra-city transport over the recent past. These ventures are asset light and do not own the vehicles themselves and comes across as a booking platform similar to taxi hailing apps Ola and Uber. Indeed several have also raised angel or VC funding. To be updated…